we are spending our time now googling our own names. it turns out we are famous, both haider and myself. he is a world famous bridge player, and i earned my name by doing psychology research at macalester.
today we spent the day gmasco, learning mostly about PR. it's a more complicated business than i originally imagined. the people are also nicer than i expected, but their business is sales so perhaps they are practiced at smiling. we spent the morning learning about PR and meeting the team, then we spent the afternoon preparing a mock brief for a toyota client. they were launching an fj cruiser (below) last year and we are making a brief to give to the creative team tomorrow.
the work is pretty straightforward and seems intuitive. the goal is to understand the demographics and psychographics of your target audience and position your product (thru media) to connect to the consumer. the phrases "shifting perception", "making the rational emotional", and "getting the guy to fall for it" were all used frequently today.
quick note - dubai is a diverse city. at lunch with the team yesterday we were eating with faycel (arab), geoffrey (african), anish (indian), piero (lebanese), as well as andy (danish?).
tonight we had dinner with omar (the CEO, majid's father). we weren't really planning to, we were going to visit some part of the city (either old or new) but majid called up and said the dinner was tonight. he took us to the 4 seasons golf club (which he owns, of course) there were lamborghinis parked out front and the building was ritzy to say the least. i can barely stay awake so i will have to update again tomorrow. to tell you a bit though, he is a very thoughtful and kind man. easy to have a conversation with and not (socially) intimidating
1 comment:
matthew, i already found your name on google and showed it to all of my friends
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